Make it stand out.

Ford Mach-E Launch

Global campaign to launch the first fully electric vehicle from Ford: The Ford Mustang Mach-E.

A central element of the campaign was my rendition of the Mach-E’s form known as the ‘Three Line Sketch’ which I created in light, teasing at the iconic forms and flow of the design.

The remaining assets were created at a bespoke event in Detroit, we made light painting portraits of a number of high profile eco and automotive influencers from across the USA.

Seeded through the series of images were blue flashes of light; the Three Line Sketch which, when joined together reveal the overall silhouette of the new vehicle.

Imagery was used across all Ford websites around the world in the month long run up to the launch along with a range of additional digital comms.

Check out the launch journey below.